%0 Conference Proceedings
%@holdercode {isadg {BR SPINPE} ibi 8JMKD3MGPCW/3DT298S}
%@usergroup administrator
%@usergroup shufukuda@aol.com
%@usergroup administrator
%3 CE07 Be Lazy SF Final.pdf
%J São José dos Campos
%I Instituto Nacional de Pesquisas Espaciais (INPE)
%B ISPE International Conference on Concurrent Engineering, 14 (CE 2007).
%9 Concurrent innovative product engineering
%A Fukuda, Shuichi,
%T Be Lazy: A Motto for New Concurrent Engineering
%C São José dos Campos
%D 2007
%E Loureiro, Geilson,
%E Curran, Ricky,
%P 191-197
%S Proceedings
%8 2007, July 16-20
%1 Instituto Nacional de Pesquisas Espaciais (INPE)
%2 dpi.inpe.br/ce@80/2007/01.07.21.17.17
%4 dpi.inpe.br/ce@80/2007/01.07.21.17
%K Diversification, Flexibility, New Marketing, One to One Marketing, Life Time Value.
%X With the growing diversification, more flexibility and adaptability are called for in product development and marketing. Therefore, new business models are proposed for marketing and product development. One of them is one to one marketing where product development focuses more on individual aspects and considers life time value of a customer. But unless the product is very large or very special and it is essentially made to order, we have to compromise between mass production and personalized production, because if we produce products completely to individual order, then the price would become too much and we cannot sell the product. So if the product has to be sold at a reasonable price to secure marketability, we have to compromise between mass and personalized productions. Postponement or lazy evaluation is the way to solve the problem. This paper discussed this issue and describes how we can possibly solve the problem in an engineering approach by studying several actual cases.
%@e-mailaddress shufukuda@aol.com
%@secondarytype CI
%@subject Organization and managerial issues
%@session oral
%@format Print; CD-ROM; On-line.
%@area ETES
%@affiliation Tokyo Metropolitan Institute of Technology
%@electronicmailaddress shufukuda@aol.com
%@mark 1